Proven Marketing Strategies for Boosting Website Traffic

To many of us, website visitors might seem like the ficklest people on planet Earth! With the hundreds of thousands of websites in the same niche, they're spoilt for choices.

What this means for us is that you need to have a plan in mind to draw them to your website. Just putting up a single-page website with a few words and images on it just won't do.

But not everything is doom and gloom - we can help! Our experts have brainstormed a dozen marketing strategies that have a proven track record with our clients. With that out of the way, let's get into it!

Effective Marketing Tactics to Drive More Website Traffic

1. Optimize Your Website for SEO

People who know SEO understand that this might seem like a blanket statement. Because when you need to take care of your website's SEO, it involves redoing every part of it!

It is a good idea to start right from the bottom with keyword research. Finding and implementing the right keywords for your brand and niche should be your top priority.

Take a look at your long-form content pages and fix the content, meta title, and descriptions.

Making it more SEO-friendly with a sprinkle of keywords and optimized phrases can get you great results.

Revamping your internal linking strategy might be challenging, but it needs to be done. Better linking is one of the quickest ways to get on top of the SERPs.

Don't forget to ensure that your schema markup is up to date and follow it up with regular SEO audits to keep your website in good shape.

2. Create High-Quality Content

Content is one of the most vital metrics for SEO and interestingly also the most overlooked. The problem most brands today face is a lack of engagement.

The reason is simple - creating content just for the sake of putting it out there is a failed strategy. Anything you communicate on your brand page or socials should be useful and actionable.

Understanding audience pain points during content creation is a critical part of the process. Research on gaps left by your competitors when it comes to information.

Take advantage of that by creating detailed and well-researched guides that relate to your audience.

Content creation should be data-driven, which means you might have to delve deeper and it might take longer. But trust us, it's going to be worth it in the long run.

3. Leverage the Power of Social Media

Social media is a powerhouse for engagement and lead generation.

But keep in mind that even with more than half the population of the planet on it, you need to get your strategy right to see results.

The first thing you should do is treat each platform as a separate entity because they are! Facebook, Instagram, and X are all different platforms with unique benefits and requirements.

Following a consistent posting schedule is the most important thing for a brand across all platforms.

Spend time researching the right hashtags to use for your brand. Take care not to misunderstand the usage of these hashtags as people will call them out!

Collaborating with a social media influencer can help. They can show you the ins and outs of a specific platform while also promoting your product to their audience.

4. Work On Pillar Pages for Your Website

One of the mechanics for the success of a website is creating value-added pillar pages. Pillar pages are simply web pages that have all related information about a specific topic.

It is different from a landing page in that the intent of a pillar page is only to disseminate maximum knowledge about a specific topic and not to sell.

The information on pillar pages is constantly updated to reflect changes in the industry to keep it as current as possible. Pillar pages will also have audio and video content that can engage users.

The benefit of a high-quality pillar page is that it can form a powerful incentive for backlinking opportunities from other websites.

It can also be promoted across all your channels and attract a lot of visitors to your website. Ensure that you have separate performance tracking in place for pages like these.

5. Run Hyper-Targeted Ads

Hyper-targeted ads are regular ads but with the research turned up to 11! There is a lot of information you need to harvest to ensure the success of a targeted ad.

Create a detailed audience segmentation process that can categorize your demographic accurately.

Ensure you have effective A/B testing processes in place for everything from social media posts to headlines to images.

Exhaustive testing is one way to ensure that anything you put out has the possibility of going viral. Creating buyer personas is another important part of your demographic’s suite.

Ensure you have all attributes mapped out to ensure that your personas are as close to your target demographic as possible.

If you have pricing on your ads, ensure that it matches your landing pages because people will click away if it doesn't.

6. Piggyback Trending Topics on Twitter (X)

X formerly known as Twitter with millions of unique logins from all over the world daily, is a unique platform. It acts like a town hall for the globe with people from every walk of life on it.

This leads to an interesting phenomenon known as trending topics on the platform.

X calculates the most used hashtags in a period and then displays them on a dynamic list on the side.

The advantage for brands here is that if they can effectively tie those hashtags to their social posts, then it means free publicity!

Your brand's post will feature along with that hashtag leading to better chances of users being redirected to your website.

The mistake a lot of brands make here is hashtag hijacking. It means adding a specific hashtag to your post regardless of whether it relates to your brand or not.

7. Repurpose Long-Form Content

For people who think long-form content might end up being wasted, there is something that you can do. Content repurposing is a great way to get more out of the content creation funnel.

Converting that long blog post to a video might make it more popular! It also has the advantage of being more engaging with your audience rather than text.

And it doesn't have to stop there, you could also base attractive infographics on content that is easier to share on other platforms like social media.

Other repurposing ideas include social media posting campaigns that focus on a series of posts based on your earlier content deliverables.

A carousel might also be a great idea to 'shorten' content and make it more visual. When it comes to content repurposing, you're limited only by your imagination!

8. Collaborate With Other Brands

One of the biggest steps that marketing has taken today compared to before is that we recognize the strength of working together.

Earlier, if you were competitors or even adjacent, there would be no reason to collaborate.

Identify brands that offer complementary services and then negotiate for a collaborative campaign. Focus on creating co-marketing campaigns that focus on each brand's strengths.

Hosting a joint webinar can also be a great idea where audiences from both brands can find common ground and interact with each other.

An excellent real-world example of this has been the continued collaboration of Lamborghini and Ducati.

The outcome of this process has been mutually beneficial for both parties and is talked about all over the globe.

9. Implement Guest Posting on Your Website

When it comes to creating content, every brand is limited by its perspectives. While you might be an industry expert, it is always great to have a fresh view of a specific issue.

This is where guest posting can come in. Like its namesake, guest posting is when businesses invite other experts from the niche to contribute their views on topics related to the brand.

The first thing is to create a set of guest posting guidelines, basically a set of do's and don'ts for posting on your website.

Ensure that you have a section on the content where the author's bio can be displayed along with a link to their website.

Have a guest posting calendar that can help you plan and sort out any confusion between many contributors.

10. Create a Useful Newsletter Campaign

Newsletters might seem to many like a medieval marketing tactic, but they are making a comeback!

Most brands today have a robust newsletter campaign for their potential customers that can keep them updated on what is happening.

It can also let them know about upcoming offers ahead of time, giving them an advantage compared to people who have not signed up for the newsletter.

Ensure that you have properly segmented and distinct customer email lists.

Create personalized content for each segment highlighting specifically how it impacts them along with a link to a landing page.

The key here is to offer as much value as possible without sounding too promotional.

11. Build Tracking Systems for Data and Analytics

An area that a lot of brands are likely to skimp is data and analytics. Of course, we understand that too many numbers can be overwhelming, but this is something that is not an option!

Setting up your Google Analytics profile should be the first step for your optimization campaign. It is free but powerful enough to offer valuable insights for your marketing process.

UTM (Urchin Tracking Modules) is a simple but powerful addition to websites that can help track traffic sources.

Have heatmap and session tracking modules installed which can offer actionable insights into customer behavior and their preferences.

For more advanced users, you can create your dashboards which can help you get powerful data points about your marketing campaign.

12. Monitor and Reiterate as Needed

Once you have everything in place, the most important part of the process is to monitor them. Having weekly performance reviews of the campaign can highlight areas where attention is needed.

Audits can also uncover 'performance flat spots' in your campaign and help you change your approach. Use tools that can keep you ahead of industry trends and use that to fuel iterations in your process.

Team feedback integration is an important step to evolving your marketing, so have processes that can collect it.

Finally, ensure that you document everything so you can ensure that your team learns and becomes better at what they do.

Summary

● Start with the basics - work on your SEO profile, fix technical issues, and identify money keywords.

● Repurpose long-form text content into visual channels that are more engaging like video and images.

● Leverage trends on social media to create a powerful marketing drive for your brand.

● Create hyper-targeted ads through comprehensive research and A/B testing.

● Partner with other like-minded brands and influencers in your niche for a boost.

● Automate performance tracking and data collection so you can focus on other things.

● Remove strategies and processes that don't work through performance reporting and feedback.